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The Persona Lifecycle - Keeping People in Mind Throughout Product Design
von: John Pruitt, Tamara Adlin
Elsevier Trade Monographs, 2010
ISBN: 9780080455730 , 744 Seiten
Format: PDF, ePUB, OL
Kopierschutz: DRM
Preis: 65,95 EUR
Front cover
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ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP!
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THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES
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Title page
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Copyright
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front matter
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DEDICATION
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CONTENTS
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ACKNOWLEDGMENTS
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FOREWORD
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body
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1 THE NEXT FRONTIER FOR USER-CENTERED DESIGN
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YOU ARE ALREADY A PROFESSIONAL IMAGINER
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THIS BOOK IS ABOUT BUILDING PRODUCTS FOR PEOPLE
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WHY DO WE NEED PERSONAS?
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PERSONAS HELP MAKE USER-CENTERED DESIGN POSSIBLE
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USER REPRESENTATIONS ARE NOT NEW AND WE CAN LEARN A LOT FROM THE PAST
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THE NEXT FRONTIER FOR PERSONAS
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SOUNDS GREAT! LET'S USE PERSONAS! ...IT'S EASIER SAID THAN DONE
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THIS BOOK IS DESIGNED TO FILL IN THE GAPS
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SUMMARY
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2 OVERVIEW OF THE PERSONA LIFECYCLE
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THE PHASES OF THE PERSONA LIFECYCLE
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THE PERSONA LIFECYCLE IS DESIGNED TO ENHANCE, NOT REPLACE,YOUR EXISTING PROCESSES
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PUTTING IT ALL TOGETHER:THE PERSONA LIFECYCLE IN ACTION
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SUMMARY
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3 PERSONA FAMILY PLANNING
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SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW IF YOU’RE NOT USING PERSONAS?
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WHAT IS FAMILY PLANNING FOR PERSONAS?
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BUILDING A CORE TEAM
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RESEARCHING YOUR OWN ORGANIZATION (ORGANIZATIONAL INTROSPECTION)
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CREATE AN ACTION PLAN
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DECIDE WHEN AND HOW TO INVOLVE CONSULTANTS
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IDENTIFY DATA SOURCES AND COLLECT DATA
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PLAN AND EXECUTE YOUR OWN Y USER RESEARCH
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CONDUCT FIELD STUDIES TO GATHER QUALITATIVE DATA
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COLLECT DATA THROUGH SECONDARY SOURCES
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TRACK AND MANAGE DATA SOURCES AS YOU COLLECT THEM
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SUMMARY
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4 PERSONA CONCEPTION AND GESTATION
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SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW?
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WHAT IS CONCEPTION AND GESTATION FOR PERSONAS?
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PERSONA CONCEPTION: STEPS 1, 2, AND 3
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PERSONA GESTATION:STEPS 4, 5, AND 6
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HOW TO KNOW YOU ARE READY FOR BIRTH AND MATURATION
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SUMMARY
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5 PERSONA BIRTH AND MATURATION
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SETTING THE SCENE—WHAT’S GOING ON IN YOUR ORGANIZATION NOW?
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WHAT IS BIRTH AND MATURATION FOR PERSONAS?
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STEP 1: PREPARE FOR BIRTH AND BEYOND
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STEP 2: BIRTH
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STEP 3: MATURATION
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PERSONA ARTIFACTS (THE WHAT AND HOW OF COMMUNICATING YOUR PERSONAS)
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IF YOU ARE A CONSULTANT
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SUMMARY
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6 PERSONA ADULTHOOD
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SETTING THE SCENE—WHAT’S GOING ON IN YOUR ORGANIZATION NOW?
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WHAT IS ADULTHOOD FOR PERSONAS?
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PLAN, DESIGN, EVALUATE, RELEASE: HOW TO USE PERSONAS DURING THE STAGES OF PRODUCT DEVELOPMENT
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STAGE 1: USE PERSONAS TO PLAN YOUR PRODUCT
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STAGE 2: USE PERSONAS TO EXPLORE DESIGN SOLUTIONS
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STAGE 3: USE PERSONAS TO EVALUATE YOUR SOLUTIONS
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STAGE 4: USE PERSONAS TO SUPPORT THE RELEASE OF YOUR PRODUCT
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TRANSITIONING INTO LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT
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SUMMARY
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7 PERSONA LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT
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SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW?
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WHAT IS LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT FOR PERSONAS?
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LIFETIME ACHIEVEMENT: MEASURE THE RETURN ON INVESTMENT (ROI) OF YOUR PERSONA EFFORT
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REUSE AND RETIREMENT: DECIDE HOW TO MANAGE THE TRANSITION TO THE NEXT PROJECT
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SUMMARY
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8 USERS, ROLES, AND PERSONAS
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ROLES AND PERSONAS
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MODELING USERS WITH ROLES
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MODELING USER TASKS
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FROM ABSTRACT TASKS TO CONCRETE INTERFACES
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BOTH/AND MODELING
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IN PRACTICE
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PERSONAS OR NOT
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9 STORYTELLING AND NARRATIVE
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PERSONAS WORK BECAUSE THEY TELL STORIES
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WE ARE WIRED FOR STORYTELLING
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SHARED STORIES CREATE CULTURE
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STORIES ARE NOT JUST FOR BEDTIME
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THE WELL-CRAFTED STORY
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STORIES WORK WHEN PEOPLE BELIEVE IN THEM
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PUTTING STORIES TO WORK
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STORIES AND SCENARIOS
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CRAFTING A STORY
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SUMMARY
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10 REALITY AND DESIGN MAPS
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MAPS COMPLEMENT THE CREATION AND USE OF PERSONAS
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WHAT EXACTLY ARE MAPS?
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THE REALITY MAPPING PROCESS
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WHAT ARE DESIGN MAPS?
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THE DESIGN MAPPING PROCESS
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SUMMARY
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11 MARKETING VERSUS DESIGN PERSONAS
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PERSONAS ALWAYS HAVE ONE FOOT IN THE WORLD OF MARKETING
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A PLACE FOR PERSONAS IN TODAY’S MARKETING REVOLUTION
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BUILDING PERSONAS SPECIFICALLY FOR MARKETING PURPOSES
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FLEXING YOUR DESIGN PERSONAS’ MUSCLES FOR MARKETING PURPOSES
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BUILDING YOUR BRAND WITH HELP FROM PERSONAS
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SUMMARY
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12 WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE
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INTRODUCTION
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UNDERSTANDING OTHER MINDS: WHERE DID THIS CAPACITY COME FROM?
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CONSCIOUS MODELS AND UNCONSCIOUS MODELS: WHY DOES IT MATTER?
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STUDIES OF ARTICULATED CONSCIOUS MODELS
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STUDIES OF UNCONSCIOUS MODELS
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PSYCHOLOGICAL EVIDENCE FROM WRITING
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PSYCHOLOGICAL EVIDENCE FROM ACTING
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SUMMARY: PSYCHOLOGICAL ACCURACY AND FICTIONAL PREPARATION
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PSYCHOLOGICAL ASSESSMENTS OF OTHER DESIGN METHODS
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FROM ENGAGEMENT TO CARING
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SUMMARY
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Appendix A G4K ORGANIZATIONAL ARCHETYPE AND SAMPLE PERSONA
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ORGANIZATIONAL ARCHETYPE: GIGANTIC FOR KIDS (G4K), INCORPORATED
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AN EXAMPLE PERSONA,TANNER THOMPSON, THE TENACIOUS TINKERER
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RESEARCH REFERENCES
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Appendix B EXAMPLE PERSONAS FROM REAL PROJECTS
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QUARRY INTEGRATED COMMUNICATIONS & REALSUITE INCORPORATED
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MENTOR GRAPHICS
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ZYLOM MEDIA GROUP
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Appendix C SAMPLE IMAGE RELEASE FORM
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REFERENCES
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ADDITIONAL RESOURCES
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ABOUT THE AUTHORS
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ABOUT THE ILLUSTRATOR
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Indices
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CONTRIBUTOR INDEX
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SUBJECT INDEX
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