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#Innovationtelling
von: Marie Elisabeth Mueller, Harald Eichsteller, Devadas Rajaram
Nomos Verlag, 2017
ISBN: 9783845281117 , 100 Seiten
Format: PDF
Kopierschutz: Wasserzeichen
Preis: 33,90 EUR
Cover
1
A looking glass into a digital wonderland
7
Foreword
13
Now Media – … more to come!
15
How to Build the World’s Biggest Mobile Journalism Newsroom
17
The Social Video Triangle
18
Going Live
19
13 Steps to Building a Mobile Journalism Newsroom
20
The Naysayers
23
The Power of Purposeful Social Media Communication
25
Introduction
25
Outline of the Project
26
The Projects’ Performance Factors
26
A Passionate Team with Intuitive Know-How
26
Technologies that Open up New Perspectives
27
Knowledge about the Target Group
27
The Right Online Channels
27
A Functional Distribution Strategy
28
Gather Specific Goals and KPIs for all Channels
28
Look at the Entire Customer Journey
29
No Content without a Call-to-Action
29
The Positive Power of Social Media
30
Future is ‘now’
31
Disruption is Empowerment
31
Evolution of storytelling
31
Mobile revolution
32
Everybody can be a storyteller
33
#Innovationtelling - THE Storytelling Technique in Mobile Journalism
35
Real-Time Reporting
41
Students Recall their First Real-Time Reporting Experience
41
What is Real-Time Reporting?
42
Innovative Teaching Format ”Moot Court”: A Student Experience
44
The Process of Real-Time Reporting in Connection to the Moot Court
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1. Prior to the Moot Court
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2. During the Moot Court
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3. After the Moot Court
50
360° Video as a Leading-Edge Tool for „Just-Like-There“ Reporting?
53
Innovative Storytelling with Snap Inc. Spectacles
59
Usage and Advantage for Storytelling
60
How Snap Spectacles Impact Storytelling and Journalism
61
Integrating Agility into Strategic Project Management – Reflections on a Project within the Global Mobility Team at Daimler AG
63
Introduction
63
From Traditional to Agile – A Short Summary of Different Project Management Techniques
64
Lean Management
65
Waterfall Model
66
Spiral Model
67
Agile Project Management
68
How Agile Elements can Help to Improve the Management of Complex Projects
70
The Project of the Global Mobility Team of Daimler AG
71
Applying Agile Principles, Values, Tools and Methods into a Strategic Management Project
72
Project Management Process
72
Agile Principles, Values, Tools and Methods
73
First Experiences and Learnings
75
Conclusion
77
The Festo Company
79
History
79
What is Innovation?
80
Hammering out Ideas in the Ideas Workshops
82
Nature Meets Mathematics
82
Freedom of Motion and Thought
83
Colours Generate Creativity
84
The Return to Normal is Difficult
87
Pilots in The Newsroom. Strengthening the Fourth Estate through Safety Communication
89
Introduction
89
Journalism, Media, and Politics
90
Levels of Complexity
91
Dealing with Uncertainty – Human Factor Research
93
Shared Mental Model Building For Media Professionals
95
Outlook
97
Bibliography
98
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