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European Retail Research - 2010 | Volume 24 Issue II
von: Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
Gabler Verlag, 2010
ISBN: 9783834961471 , 204 Seiten
Format: PDF, OL
Kopierschutz: Wasserzeichen
Preis: 47,65 EUR
Preface
6
Contents
8
The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?
9
Abstract
9
Keywords
9
1. Cause for Concern over a Classic Concept?
10
2. The ‘Classic’ Distribution Service Outputs Concept
11
2.1. Historical Roots
11
2.2. Interpretation of the ‘Classic’ Distribution Service Outputs Framework
13
3. Post-classic Distribution Service Outputs Frameworks
15
4. Time for a Revision?
16
5. Revision Agenda Stage I: Broadening the Classic Conceptualisation of Distribution Service Outputs
21
5.1. Beyond Economic Utilities and Monetary Price Elements
21
5.2. Beyond Physical Consumer Goods in Physical Stores
22
5.3. The Limitations of the DO Application Fields
23
6. Revision Agenda Stage II: Incorporating Distribution Service Ouputs into a Generic Higher Order Concept
25
7. Revision Agenda Stage III: Developing a Generic Higher Order Scheme
27
7.1. Functional Versus Institutional Origin of Customer Values
27
7.2. Positive versus Negative Customer Values According to Fundamental Underlying Motives
30
8. Revision Agenda Stage IV: Deepening the Distribution Service Outputs Concept
31
8.1. Desirable Properties of Operational DO Classifications
31
8.2. The Status of Operational Classifications in Empirical Studies
32
9. Conclusions and Future Research
34
References
37
Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context
41
Abstract
41
Keywords
41
1. Introduction
42
2. The Theoretical Background
43
2.1. Internal Marketing
43
2.2. Market Orientation
47
2.3. Organisational Performance
49
3. The Triangle: Internal Marketing, Market Orientation and Organisational Performance
50
3.1. Internal Marketing and Organisational Performance
50
3.2. Market Orientation and Organisational Performance
51
3.3. Internal Marketing, Market Orientation and Organisational Performance
53
4. Methodology
54
5. Findings
60
6. Discussion and Conclusion
61
Appendix A
66
Appendix B
67
References
67
Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit Retailers
76
Abstract
76
Keywords
76
1. Introduction
77
2. Literature Review
80
3. How Loyalty Programmes Acquire and Use Information
81
4. The Tesco Example
83
5. Loyalty Card Survey
84
6. Conclusions
89
Appendix A
92
Appendix B
94
References
98
Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer
99
Abstract
99
Keywords
99
1. Introduction
100
2. Theoretical Background
100
2.1. Telepresence and 3D Telepresence
100
2.2. 3D Authenticity
102
3. Conceptual Framework
103
3.1. 3D Telepresence and 3D Authenticity Antecedents
103
3.2. The Effects of 3D Authenticity and 3D Telepresence on Behavioural Intention
104
4. Method and Sample
105
4.1. Method
105
4.2. Sample
106
5. Results
106
5.1. Measurement Model
106
5.2. Structural Equation Model
108
5.3. Test of the Hypotheses
108
6. Discussion, Conclusions and Implications
109
6.1. Theoretical Implications
110
6.2. Managerial Implications
111
7. Limitations and Further Studies
112
Appendix
112
References
113
Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?
116
Abstract
116
Keywords
116
1. Introduction
117
2. Conceptual Background and Hypotheses
118
3. Research Design
123
4. Measurement Scales
124
6. Summary and Implications
127
Appendix
129
References
130
The Retail Industry in Spain
134
Abstract
134
Keywords
134
1. Overview on Spain
135
2. Socio-economic Indicators of the Industry and the Retail Sector
137
3. Structure of the Retail Trade
144
4. Players and Trends in Different Retail Sectors
148
4.1. El Corte Inglés as Dominant Retailer in Spain
148
4.2. Textile and Fashion Retailing
150
4.3. Food Retailing
153
4.4. The Category Killers
162
5. General Conclusions on the Retail of FMCGs in Spain
166
References
168
Retailing in Italy - Players, Strategies and Trends
172
Abstract
172
Keywords
172
1. Introduction
173
2. Retail Market Structure
173
3. Main Food Retailer Profiles
179
3.1. Auchan
180
3.2. Carrefour
181
3.3. Conad
182
3.4. Coop
183
3.5. Esselunga
184
3.6. Selex
184
4. Clustering Local Italian Markets
186
5. Nonfood Retailing
188
6. Private Label Development
190
7. Loyalty programmes and Clubs – the Strategies of Italian Retailers
194
8. New Trends in Shopping Behaviour and Consequences for the Retail Landscape
198
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