Kommunikation im Spiegel der Unternehmenskultur - Dialogisches Handeln und unternehmerische Zwecke

The present volume proposes a typology of communicative action in corporate settings by interspersing theoretical considerations with empirical examples. Dialogic action games - information, argumentation, planning, instructions, motivation, negotiation, inquiry, verification, problem-solving - can be readily related to the essential objectives and structures of companies as institutions. Reference to a number of authentic dialogues provides evidence that the achievement of these objectives is highly dependent on the parameters imposed by corporate culture.