Facework in multicodaler spanischer Foren-Kommunikation

In writing their comments on online forums, users make use of images, emoticons, and different text colors. So in addition to verbal content, non-verbal and paraverbal codes provide important information to which other users make reference. This book uses the example of Spanish entertainment forums to study how users reciprocally negotiate 'face'. It analyzes the role of multicodality in the field of linguistic politeness.


Uta Fröhlich, Hannover.