Medienökonomik

Media are not defined only by their economic function; they are also cultural assets and institutions with growing societal importance. This textbook presents the media primarily from the perspective of the communications sciences rather than from economic theory, discussing the uses and limitations of analysis as applied to the media, while also exploring related questions with the help of economic theory.


Prof. Dr. Marie Luise Kiefer (Universität Wien);  Prof. Dr. Christian Steininger (Universität Wien)