Beginning ASP.NET E-Commerce in C# - From Novice to Professional

Contents at a Glance

Contents

About the Authors

About the Technical Reviewer

Acknowledgments

Introduction

Who This Book Is For

How This Book Is Structured

Downloading the Code

Starting an E-Commerce Site

The Balloon Shop

Deciding Whether to Go Online

Making Money

Considering the Risks and Threats

Designing for Business

Summary

Laying Out the Foundations

Designing for Growth

Using a Three-Tier Architecture

Choosing Technologies and Tools

Following Coding Standards

Summary

Starting the BalloonShop Project

Preparing the Development Environment

Creating the BalloonShop Web Application

Creating the BalloonShop SQL Server Database

Implementing the Site Skeleton

Downloading the Code

Summary

Creating the Product Catalog: Part 1

Showing Your Visitor What You’ve Got

Roadmap for This Chapter

Storing Catalog Information

Communicating with the Database

Adding Logic to the Site

Displaying the List of Departments

Building a Link Factory

Adding a Custom Error Page

Summary

Creating the Product Catalog: Part 2

Storing the New Data

Adding Categories and Products to the Database

Querying the New Data

Writing the New Stored Procedures

Using ADO.NET with Parameterized Stored Procedures

Completing the Business Tier Code

Implementing the Presentation Tier

Summary

Product Attributes

Implementing the Data Tier

Implementing the Business Tier

Implementing the Presentation Tier

Summary

Search Engine Optimization

Optimizing BalloonShop

Supporting Keyword-Rich URLs

URL Rewriting and Regular Expressions

Using the 301 and 302 HTTP Status Codes

Correctly Signaling 404 and 500 Errors

The Short UrlRewriter.NET Reference

Summary

Searching the Catalog

Choosing How to Search the Catalog

Teaching the Database to Search Itself

Implementing the Business Tier

Implementing the Presentation Tier

Summary

Improving Performance

Handling Postback

Managing ViewState

Using Output Cache

Summary

Receiving Payments Using PayPal

Considering Internet Payment Service Providers

Getting Started with PayPal

Integrating the PayPal Shopping Cart and Checkout

Summary

Catalog Administration: Departments and Categories

Preparing to Create the Catalog Administration Page

Authenticating Administrators

Administering Departments

Styling the Department Administration Grid

Administering Categories

Summary

Catalog Administration: Products

Chapter Roadmap

Administering Products

Administering Product Details

Summary

Creating Your Own Shopping Cart

Designing the Shopping Cart

Storing Shopping Cart Information

Implementing the Data Tier

Implementing the Business Tier

Implementing the Presentation Tier

Administering the Shopping Cart

Summary

Accepting and Processing Customer Orders

Implementing an Order-Placing System

Administering Orders

Administering Order Details

Summary

Product Recommendations

Increasing Sales with Dynamic Recommendations

Implementing the Data Tier

Implementing the Business Tier

Implementing the Presentation Tier

Summary

Creating Customer Accounts

Storing Customer Accounts

Creating a BalloonShop Customer Account Scheme

Setting Up Secure Connections

Summary

Storing Customer Orders

Adding Orders to Customer Accounts

Handling Tax and Shipping Charges

Summary

Implementing the Order Pipeline, Part 1

What Is an Order Pipeline?

Understanding the BalloonShop Order Pipeline

Building the Order Pipeline

Summary

Implementing the Order Pipeline, Part 2

Implementing the Pipeline Sections

Administering BalloonShop Orders

Summary

Credit Card Transactions

Credit Card Transaction Fundamentals

Working with DataCash

Integrating DataCash with BalloonShop

Summary

Product Reviews

Planning the Product Reviews Feature

Implementing Product Reviews

Summary

Integrating Amazon Web Services

Introducing Web Services

Integrating AWS with BalloonShop

Summary

Index